Carrotmobs, similar to flashmobs but completely different from protests and boycotts, are coming to Philadelphia. What is a Carrotmob? Carrotmobs encourage business to implement more environmentally sound policies by directing customers and sales to the business during a targeted time. The aim is to show the strength of green movement and to show how much money we have to spend, thereby encouraging targeted businesses to go greener.
The organizers work to identify businesses that are open to the message and that may have existing plans to become more environmentally sound. The Carrotmob organizers and the business arrange a time and date, then ask supporters to come and shop. It's been so successful in some cities that Carrotmobbers form long queues just to make a purchase!
Carrotmobs started in San Francisco and are spreading around the country. Philadelphia is one of the earlier growth sights! There are also offshoots in Europe. To participate, you just have to shop at the right time and place. To learn the right place and time, you have to visit their
blog or follow them on
Twitter.
